Источники Выдержки из высказываний Стива Джобса

Волнение по поводу выпуска в продажу гаджета iPad

Apple Media Event for iPhone 4.0 Software. Cupertino, Ca. 2010. April 8.

Ядро компании Apple – ее сотрудники

Swisher Kara, Mossberg Walt. An interview with Bill Gates and Steve Jobs. D5 Conference: All Things Digital. Carlsbad, CA, 2007. May 30. URL:

http://allthingsd.com/20071224/best-of-2007-video-d5-interview-with-bill-gates-and-steve-jobs/?refcat=d5

Генетический код компании Apple

Our DNA Hasn’t Changed // CNNMoney/Fortune. 2005. February 21. URL:

http://money.cnn.com/magazines/fortune/fortune_archive/2005/02/21/8251766/index.htm

О необходимости существования компании Apple

Booth Cathy, Jackson David S., Marchant Valerie. Steve’s Job: Restart Apple. 1997. August 18. URL:

http://www.time.com/time/magazine/article/0,9171,986849-3,00.html

Чтобы привлечь внимание

Произносится обычно в самом конце совещания в компании.

Быть лучшими

Apple Media Event for iPhone OS 4.0. Cupertino, CA. 2010. April 8.

Что важно помимо подбора кадров?

Jager Rama Dev, Ortiz Rafael. In the Company of Giants: Candid Conversations with the Visionaries of Cyberspace. New York: McGraw-Hill, 1997.

Брендинг

…Вряд ли мы чего-то добьемся рекламой…

Cruikshank Jeffrey L. The Apple Way: 12 Management Lessons from the World’s Most Innovative Company. New York: McGraw-Hill, 2006.

…Что представляют собой мировые бренды…

Booth Cathy, Jackson David S., Marchant Valerie. Steve’s Jobs: Restart Apple. 1997. August 18. URL:

http://www.time.com/time/magazine/article/0,9171,986849-6,00.html

Широкий общеобразовательный базис

Jobs Steve. Commencement Address Delivered at Stanford University. Stanford, CA. 2005. June 12. URL:

http://news.stanford.edu/news/2005/june15/jobs-061505.html

Выступление Стива Джобса на Актовом дне в Стэн-фордском университете смотрели через YouTube 4,7 млн чел.

Жизненный опыт

Wolf Gary. Steve Jobs: The Next Insanely Great Thing; The Wired Interview // Wired. 1996. February. URL:

http://www.wired.com/wired/archiveM .02/jobs_pr.html

Цель компании

Morris Betsy. Steve Jobs Speaks Out // CNNMoney.com: Fortune. 2008. February. URL:

http://money.cnn.com/galleries/2008/fortune/0803/gallery.jobsqna.fortune/3.html

Конкуренция

Lubenow Gerald C., Rogers Michael. A Whiz Kid’s Fall: How Apple Computer Dumped Its Chairman // Newsweek. 1985. September 30. URL:

http://www.thedailybeast.com/newsweek/1985/09/30/jobs-talks-about-his-rise-and-fall.htm

Компьютеры

Goodell Jeff. Steve Jobs: The Rolling Stone Interview // Rolling Stone. 1994. № 684. June 16. URL:

http://www.rollingstone.com/culture/news/steve-jobs-in-1994-the-rolling-stone-interview-20110117

Компьютеры для простых людей

Krantz Michael, Jackson David S., Maloney Janice, Booth Cathy. Apple and Pixar: Steve’s Two Jobs // Time. 1999. October 18. http://www.time.com/time/magazine/article/0,9171,992258-2,00.html

Компьютер как орудие труда

Memory & Imagination: New Pathways to the Library of Congress. Directed by Michael R. Lawrence. Baltimore, MD: Michael Lawrence Films, 1990. Videocassette.

Неразбериха с номенклатурой изделий

Apple Worldwide Developers Conference. 1998.

Интересы потребителей

…С годами я перестал…

Arthur Charles. Steve Jobs: The Guru Behind Apple // The Independent. 2005. October 29. URL:

http://www.independent.co.uk/news/science/steve-jobs-the-guru-behind-apple-513006.html

…Как-то мы долго обсуждали…

Wolf Gary. Steve Jobs: The Next Insanely Great Thing; The Wired Interview // Wired. 1996. February. URL:

http://www.wired.com/wired/archive/4.02/jobs_pr.html

Дизайн товаров и интересы потребителей

Levy Steven. An Interview with Steve Jobs On the Fifth Anniversary of the iPod // Softpedia. 2006. November 4. URL:

http://news.softpedia.com/news/Steve-Jobs-039-s-Interview-Regarding-the-5-Years-of-iPod-39397.shtml

Заслуги перед человечеством

Imbimbo Anthony. Steve Jobs: The Brilliant Mind Behind Apple. Pleasantville, NY: Gareth Stevens Publishing, 2009.

Конвергенция

Schlender Brent. How Big Can Apple Get? // CNNMoney/ Fortune. 2005. February 21. URL:

http://money.cnn.com/magazines/fortune/fortune_archive/2005/02/21/8251769/index.htm

Создание новых технических средств

Cohen Peter, Snell Jason. Steve Jobs at D: All Things Digital, Live Coverage // Macworld. 2007. May 30. URL:

http://www.macworld.com/article/58128/2007/05/steveatd.html

Творчество и технология

Millan Mark. How Steve Jobs’ Pixar Experience Helped Lead to Apple’s iCloud // CNN Tech. 2011. June 10. URL:

http://www.cnn.com/2011/TECH/web/06/10/jobs.icloud/

Кредо

…Не считай, что дело сделано…

HertzfeldAndy. Credit Where Due // Folklore.org. 1983. January. URL: http://www.folklore.org/StoryView.py?project=Macintosh&story=Credit_Where_Due.txt&topic=Retreats&sortOrder=Sort%20by%20Date&detail=high&showcom-ments=1

…Пройденный путь…

Hertzfeld Andy. Credit Where Due // Folklore.org. 1983. January. URL: http://www.folklore.org/StoryView.py?project=Macintosh&story=Credit_Where_Due.txt&topic=Retreat& sortOrder=Sort%20by%20Date&detail=high&showcom-ments=1

...Организация – это…

Reinhardt Andy. Steve Jobs on Apple’s Resurgence: «Not a One-ManShow» // Bloomberg Businessweek. 1998. May 12. URL: http://www.businessweek.com/bwdaily/dnflash/may1998/nf80512d.htm

Причины недовольства покупателей

To All iPhone Customers. Open Letter // Apple’s Web-Site. 2007. September. URL:

http://www.apple.com/hotnews/openiphoneletter/

Лояльность клиентов

Voices of the Innovators: The Seed of Apple’s Innovation // Bloomberg Businessweek. 2004. October 12. URL:

http://www.businessweek.com/bwdaily/dnflash/oct2004/nf20041012_4018_db083.htm

Давид против Голиафа

InfoWorld. 1982. March 8 (accessed online through Google books).

Сроки исполнения

…Послушайте, парни…

Hertzfield Andy. Real Artists Ship // Folklore.org. 1984. January. URL: http://www.folklore.org/StoryView.py?story=Real_Artists_Ship.txt

…Настоящий мастер…

Hertzfield Andy. Real Artists Ship // Folklore.org. 1984. January. URL: http://www.folklore.org/StoryView.py?story=Real_Artists_Ship.txt

Смерть

…Думается мне…

Sheff David. Playboy Interview: Steven Jobs // Playboy. 1985. February.

…«Слухи о моей смерти…»…

Apple Media Event for the iPod. Yerba Buena Center for the Performing Arts. San Francisco. 2008. September 9.

Принятие решений

Paik Karen. To Infinity and Beyond! The Story of Pixar Animation Studios. San Francisco: Chronicle Books, 2007.

Кончина

Booth Cathy, Jackson David S., Marchant Valerie. Steve’s Job: Restart Apple // Time. 1997. August 18. URL:

http://www.time.com/time/magazine/article/0,9171,986849-2,00.html

Оставить след в жизни

Jobs vs. Gates: A Thirty Year War // CNNMoney/Fortune. Originally from an Interview in the: Wall Street Journal. 1993. May 25. URL: http://money.cnn.com/galleries/2008/fortune/0806/gallery.gates_v_jobs.fortune/2.html

Дизайн

…Чаще всего под словом «дизайн…

Apple’s One-Dollar-a-Year Man // CNNMoney/Fortune. 2000. January 24. URL: http://money.cnn.com/magazines/fortune/fortune_archive/2000/01/24/272277/

…Дизайн – забавное слово…

Wolf Gary. Steve Jobs: The Next Insanely Great Thing; The Wired Interview // Wired. 1996. February. URL:

http://www.wired.com/wired/archive/4.02/jobs_pr.html

…Посмотрите на дизайн Mercedes…

Sculley John, Byrne John A. Odyssey: Pepsi to Apple: A Journey of Adventure, Ideas, and the Future. New York: HarperCollins, 1987.

Суть различий

Linzmayer Owen W. Apple Confidential 2.0: The Definitive History of the World’s Most Colorful Company. San Francisco: No Starch Press, 2004.

Анимационные сиквелы компании Disney

As Pixar Posts Record Earnings, Ex-Partner Slammed // msnbc.com; from an Apple Conference Call. Associated Press. 2004. URL: http://www.nbcnews.com/id/4176887/ns/business-personal_finance/t/jobs-blasts-disney-failed-movie-deal/#.VV2CRHkw-Cp

Читатели электронных книг

Pogue David. Steve Jobs on Amazon and Ice Cream // New York Times: Bits. 2009. September 9. URL:

http://bits.blogs.nytimes.com/2009/09/09/in-qa-steve-jobssnipes-at-amazon-and-praises-ice-cream/

Поддержка персонала

Swisher Kara, Mossberg Walt. An interview with Bill Gates and Steve Jobs. D5 Conference: All Things Digital. Carlsbad, CA, 2007. May 30. URL:

http://allthingsd.com/20071224/best-of-2007-video-d5-interview-with-bill-gates-and-steve-jobs/?refcat=d5

Мотивация персонала

Sheff David. Playboy Interview: Steven Jobs // Playboy. 1985. February.

Потенциал сотрудников

Morris Betsy. Steve Jobs Speaks Out // CNNMoney/ Fortune. 2008. February. URL:

http://money.cnn.com/galleries/2008/fortune/0803/gallery.jobsqna.fortune/5.html

Совершенство

Young Jeffrey S. Steve Jobs: The Journey is the Reward. New York: Lynx Books, 1988.

Восхищение

Linzmayer Owen W. Apple Confidential 2.0: The Definitive History of the World’s Most Colorful Company. San Francisco: No Starch Press, 2004. P. 294.

Увольнение сотрудников

Morrow Daniel. Smithsonian Institution Oral and Video Histories. Interview with Steve Jobs. Conducted at NeXT Computer Corporate HQ. 1995. April 20. URL:

http://americanhistory.si.edu/collections/comphist/sj1.html

Крушение Flash

Thoughts on Flash. Statement on Apple Website. 2010. April.

Сфокусированность

Apple Worldwide Developers Conference. San Jose Convention Center, CA. 1997. May 13–16.

Сфокусированность на продукте

…Вопрос: Какие можно сделать выводы…

Voice of the Innovators: The Seed of Apple’s Innovation // Bloomberg Businessweek. 2004. October 12. URL: http://www.businessweek.com/bwdaily/dnflash/oct2004/nf20041012_4018_db083.htm

…Разумеется, мы работаем ради прибыли…

Fry Stephen. The iPad Launch: Can Steve Jobs Do It Again? // Time. 2010. April 1. URL:

http://www.time.com/time/magazine/article/0,9171,1977113-4,00.html

Когда нужно проявлять власть

Grossman Lev. How Apple Does It // Time. 2005. October 16. URL: http://www.time.com/time/magazine/article/0,9171,1118384-1,00.html

Не бояться начать все сначала

…Чтобы прожить жизнь творчески…

Sheff David. Playboy Interview: Steven Jobs // Playboy. 1985. February.

…Лучше взять и изобрести завтрашний день…

Swisher Kara, Mossberg Walt. An interview with Bill Gates and Steve Jobs. D5 Conference: All Things Digital. Carlsbad, CA. 2007. May 30. URL:

http://allthingsd.com/20071224/best-of-2007-video-d5-interview-with-bill-gates-and-steve-jobs/?refcat=d5

Делать, как д?лжно

Useem Jerry. Apple: America’s Best Retailer // CNNMoney/ Fortune. 2007. March 8. URL:

http://money.cnn.com/magazines/fortune/fortune_archive/2007/03/19/8402321/

Цели

Moritz Michael. Return to the Little Kingdom. New York: Overlook Press, 2009.

Благодать под нажимом

Jager Rama Dev, Ortiz Rafael. In the Company of Giants: Candid Conversations with the Visionaries of Cyberspace. New York: McGraw-Hill, 1997.

Великие идеи

Triumph of the Nerds. Transcript from the television program. PBS. Airdate: 1996. June. URL:

http://www.pbs.org/nerds/part3.html

Создание шедевра

Wolf Gary. Steve Jobs: The Next Insanely Great Thing; The Wired Interview // Wired. 1996. February. URL:

http://www.wired.com/wired/archive/4.02/jobs_pr.html

Шедевры

…Когда из чьих-то рук…

Sheff David. Playboy Interview: Steven Jobs // Playboy. 1985. February.

…Вы знаете, что мои воззрения на мир…

Lubenow Gerald C., Rogers Michael. Jobs Talks About His Rise and Fall // Newsweek. 1985. September 29. URL:

http://www.thedailybeast.com/news-week/1985/09/30/jobs-talks-abouthis-rise-and-fall.html

Тяжкая работа

Schlender Brent. The Three Faces of Steve. In this Exclusive, Personal Conversation, Apple’s CEO Reflects on the Turnaround, And how a Wunderkind Become an Old Pro // CNNMoney/Fortune. 1998. November 9. URL:

http://money.cnn.com/magazines/fortune/fortune_archive/1998/11/09/250880/

Здоровье

Jobs Steve. Letter from Apple CEO. Open Letter to Apple Community //Apple’s Website .2009. January 5. URL:

http://www.apple.com/pr/library/2009/01/05Letter-from-Apple-CEO-Steve-Jobs.html

Отпуск по состоянию здоровья

Apple Media Advisory to all Apple Employees. 2009. January 14.

IBM

…Я приветствую IBM…

Apple Print Ad // The Wall Street Journal. 1981. August 24.

…IBM стремится…

Fortune. 1984. February 20.

Временный главный исполнительный директор (iCEO)

Linzmayer Owen W. Apple Confidential 2.0: The Definitive History of the World’s Most Colorful Company. San Francisco: No Starch Press, 2004.

След, оставленный в жизни (из обращения к сотрудникам компании)

Moritz Michael. Return to the Little Kingdom. New York: Overlook Press, 2009.

Инновации

…Многие компании…

Ostdick John H. Steve Jobs: Master of Innovation // Success. 2010. June.

…Инновации проводят границу…

Gallo Carmine. The Innovation Secrets of Steve Jobs: Insanely Different Principles for Breakthrough Success. New York: McGraw-Hill, 2011.

…Они сумели повторить наш «Maк»…

Goodell Jeff. Steve Jobs: The Rolling Stone Interview // Rolling Stone. 1994. № 684. June 16. URL:

http://www.rollingstone.com/culture/news/steve-jobs-in-1994-the-rolling-stone-interview-20110117

…Люди, отправляющиеся в кино…

Paik Karen. To Infinity and Beyond! The Story of Pixar Animation Studios. San Francisco: Chronicle Books, 2007.

Проницательность

…Думаю, истинная проницательность…

Morrow Daniel. Smithsonian Institution Oral and Video Histories. Interview with Steve Jobs. Conducted at NeXT Computer Corporate HQ. 1995. April 20. URL:

http://americanhistory.si.edu/collections/comphist/sj1.html

…У нас немалый опыт…

Levy Steven. Good for the Soul // Newsweek. 2006. October 16. URL: http://ashim.wordpress.com/category/inspiring/

Вдохновение

Morrow Daniel. Smithsonian Institution Oral and Video Histories. Interview with Steve Jobs. Conducted at NeXT Computer Corporate HQ. 1995. April 20. URL:

http://americanhistory.si.edu/collections/comphist/sj1.html

Интеграция

Krantz Michael. Steve Jobs at 44 // Time. 1999. October 10. URL: http://www.time.com/time/magazine/article/0,9171,32207,00.html

Междисциплинарные таланты

Krantz Michael. Steve Jobs at 44 // Time. 1999. October 10. URL: http://www.time.com/time/magazine/article/0,9171,32207,00.html

Кражи в Интернете и правильная мотивация

…Вот наше мнение…

Goodell Jeff. Steve Jobs: The Rolling Stone Interview // Rolling Stone. 1994. № 684. June 16. URL:

http://www.rollingstone.com/culture/news/steve-jobs-in-1994-the-rolling-stone-interview-20110117

…Вы тут говорили о разных технологиях…

Goodell Jeff. Steve Jobs: The Rolling Stone Interview // Rolling Stone. 1994. № 684. June 16. URL:

http://www.rollingstone.com/culture/news/steve-jobs-in-1994-the-rolling-stone-interview-20110117

iPad и неизбежные перемены

Swisher Kara, Mossberg Walt. Apple CEO Steve Jobs at D8: The Full, Uncut Interview. D8 Conference: All Things Digital. Rancho Palo Verdes, CA. 2010. June 1–3. URL:

http://allthingsd.com/20100607/steve-jobs-at-d8-the-full-uncut-interview/?refcat=d8

iPad как предшественник iPhone

Swisher Kara, Mossberg Walt. Apple CEO Steve Jobs at D8: The Full, Uncut Interview. D8 Conference: All Things Digital. Rancho Palo Verdes, CA. 2010. June 1–3. URL:

http://allthingsd.com/20100607/steve-jobs-at-d8-the-full-uncut-interview/?refcat=d8

iPhone

Levy Steven. Apple Computer Is Dead; Long Live Apple // Newsweek. 2007. January 9. URL:

http://www.the-dailybeast.com/newsweek/2007/01/09/steven-levy-apple-computer-is-dead-long-live-apple.html

iPod Nano

Apple Keynote Address at the Yerba Buena Center for the Arts Theater. San Francisco. 2006. September 12 // Goldman Jim. CNBC Business News. URL:

http://www.youtube.com/watch?v=r7wXWDrvj0M

iPod Touch

Pogue David. Steve Jobs on Amazon and Ice Cream // New York Times: Bits. 2009. September 9. URL:

http://bits.blogs.nytimes.com/2009/09/09/in-qa-steve-jobssnipes-at-amazon-and-praises-ice-cream/

iTunes

Apple Keynote Address at the Yerba Buena Center for the Arts Theater. San Francisco. 2006. September 12 // Apple SpecialEvent[Sep12,2006] .1/6.YouTubeVideo,12:46. URL:

http://www.youtube.com/watch?v=d2t_66RF37U

Curriculum Vitae Стива Джобса

URL: https://www.me.com; см. также: URL: http://100legends.blogspot.com/2011/01/steve-jobs-resume.html

Завет Стива Джобса компании Apple

Lubenow Gerald C., Rogers Michael. Jobs Talks About His Rise and Fall // Newsweek. 1985. September 29. URL:

http://www.thedailybeast.com/news-week/1985/09/30/jobs-talks-abouthis-rise-and-fall.html

Годовое жалованье Стива Джобса (1 дол.)

MarsalKatie. Jobs: «I make fifty cents just for showing up» // Apple Insider. 2007. May 10. URL:

http://www.applein-sider.com/articles/07/05/10/jobs_i_make_fifty_cents_ just_for_showing_up.html

Не оглядываясь на прошлое

Levy Steven. 25 Years of Mac: From Boxy Beige to Silver Sleek // Wired. 2008. № 17.01. December 22. URL:

http://www.wired.com/techbiz/it/magazine/17-01/ff_mac

Сложности жизни

Arthur Charles. Steve Jobs: The Guru Behind Apple // Independent: Science. 2005. October 29. URL:

http://www.independent.co.uk/news/science/steve-jobs-the-guru-behind-apple-513006.html

Утрата рыночной ниши

Voice of the Innovators: The Seed of Apple’s Innovation // Bloomberg Businessweek. 2004. October 12. URL:

http://www.businessweek.com/bwdaily/dnflash/oct2004/nf20041012_4018_db083.htm

Потеря денег

Linzmayer Owen W. Apple Confidential 2.0: The Definitive History of the World’s Most Colorful Company. San Francisco: No Starch Press, 2004.

Утраченные возможности

Brier David. Like Life, Branding Needs Vision Too // Fast Company. 2009. August 11. URL:

http://www.fastcompany.com/blog/david-brier/defying-gravity-and-rising-above-noise/life-branding-needs-vision-too

Mac Cube

Macworld Expo. New York City. 2000.

Официальное представление компьютера Macintosh

Apple Special Event for the Macintosh. 1984. January.

Завет «Мака»

Morrow Daniel. Smithsonian Institution Oral and Video Histories. Interview with Steve Jobs. Conducted at NeXT Computer Corporate HQ. 1995. April 20. URL:

http://americanhistory.si.edu/collections/comphist/sj1.html

Дерзкое заявление

Steve Kemper. Steve Jobs and Jeff Bezos Meet «Ginger» // Code Name Ginger. Harvard Business School. Working Knowledge for Business Leaders. 2003. June 16. URL:

http://hbswk.hbs.edu/archive/3533.html

Маркетинг

…Моя мечта состоит в том…

Sculley John, Byrne John A. Odyssey: Pepsi to Apple: A Journey of Adventure, Ideas, and the Future. New York: HarperCollins, 1987.

…Проблема заключается в конкуренции с пиратами…

Media Interview. Apple Expo Paris. 2005. September 20.

Инновационный дефицит в компании Microsoft

…Компании Microsoft не хватает вкуса…

Triumph of the Nerds. Transcript from the television program. PBS. Airdate: 1996. June. URL:

http://www.pbs.org/nerds/part3.html

…К сожалению, я не верю в то…

Goodell Jeff. Steve Jobs: The Rolling Stone Interview // Rolling Stone. 1994. № 684. June 16. URL:

http://www.rollingstone.com/culture/news/steve-jobs-in-1994-the-rolling-stone-interview-20110117

Недальновидность компании Microsoft

Lohr Steve. Creating Jobs: Apple’s Founder Goes Home Again // New York Times Magazine. 1997. January 12. URL:

http://partners.nytimes.com/library/cyber/week/011897jobs.html?scp=1&sq=steve%20jobs%20apple’%20founder%20goes%20home%20again&st=cse

Подмена ценностей

Sheff David. Playboy Interview: Steven Jobs // Playboy. 1985. February.

Ошибки

D8 Conference: All Things Digital. Rancho Palo Verdes, CA. 2010. June 1–3.

Деньги

…Инновации не связаны с тем…

Kirkpatrick David, Maroney Tyler. The Second Coming of Apple Through a Magical Fusion of Man – Steve Jobs– and Company, Apple Is Becoming Itself Again: The Little Anticompany That Could // CNNMoney/Fortune. 1998. November 9. URL: http://money.cnn.com/magazines/fortune/fortune_archive/1998/11/09/250834/index.htm

…Когда мне исполнилось 23 года…

Triumph of the Nerds. Transcript from the television program. PBS. Airdate: 1996. June. URL:

http://www.pbs.org/nerds/part3.html

Мотивация персонала

…В большинстве компаний…

Sheff David. Playboy Interview: Steven Jobs // Playboy. 1985. February.

…В основе компьютера Macintosh…

Macworld. 1984. № 1. February. URL:

http://www.macworld.com/article/29181/2004/02/themacturns20jobs.html

Мотивация

…Что тебе интереснее…

Sculley John, Byrne John A. Odyssey: Pepsi to Apple: A Journey of Adventure, Ideas, and the Future. New York: HarperCollins, 1987.

…Лучше пойти в пираты…

Sculley John, Byrne John A. Odyssey: Pepsi to Apple: A Journey of Adventure, Ideas, and the Future. New York: HarperCollins, 1987.

…Можно потратить миллиарды долларов…

Booth Cathy, Jackson David S., Marchant Valerie. Steve’s Job: Restart Apple // Time. 1997. August 18. URL:

http://www.time.com/time/magazine/article/0,9171,986849-3,00.html

Команда и необходимость в ней

Morrow Daniel. Smithsonian Institution Oral and Video Histories. Interview with Steve Jobs. Conducted at NeXT Computer Corporate HQ. 1995. April 20. URL:

http://americanhistory.si.edu/collections/comphist/sj1.html

Нетбук

Apple’s Launch Event for iPad 1. Yerba Buena Center For the Arts. San Francisco. 2010. January 27.

Новый продукт: презентация iPad 2

Apple’s Launch Event for iPad 2. Yerba Buena Center For the Arts. San Francisco. 2011. March 2.

Не стоит почивать на лаврах

Williams Brian. Steve Jobs: Iconoclast and Salesman: Apple Founder’s Newest Store Wows Fans in Manhattan // msnbc.com. 2006. May 25. URL:

http://www.msnbc.msn.com/id/12974884/ns/nightly_news/t/steve-jobs-iconoclast-salesman/#.TkwtIXMSphs

Опираясь на опыт пользователей

Quittner Josh, Winters Rebecca. Apple’s New Core // Time. 2002. January 14. URL:

http://www.time.com/time/maga-zine/article/0,9171,1001600-6,00.html

Комплектация

Kunkel Paul, English Rick. AppleDesign: The Work of the Apple Industrial Design Group. New York: Graphis, 1997.

Графический интерфейс компании Xerox PARC

Morrow Daniel. Smithsonian Institution Oral and Video Histories. Interview with Steve Jobs. Conducted at NeXT Computer Corporate HQ. 1995. April 20. URL:

http://americanhistory.si.edu/collections/comphist/sj1.html

Инновации Xerox PARC

Morrow Daniel. Smithsonian Institution Oral and Video Histories. Interview with Steve Jobs. Conducted at NeXT Computer Corporate HQ. 1995. April 20. URL:

http://americanhistory.si.edu/collections/comphist/sj1.html

Ограниченность мышления

Johnson Bobbie. The Coolest Player in Town // Guardian. 2005. September 22. URL:

http://www.guardian.co.uk/technology/2005/sep/22/stevejobs.guardianweeklytechnologysection

Партнерство

Swisher Kara, Mossberg Walt. An interview with Bill Gates and Steve Jobs. D5 Conference: All Things Digital. Carlsbad, CA. 2007. May 30. URL:

http://allthingsd.com/20071224/best-of-2007-video-d5-interview-with-bill-gates-and-steve-jobs/?refcat=d5

Страсть

…Говорят, что нужно неравнодушно относиться…

Swisher Kara, Mossberg Walt. An interview with Bill Gates and Steve Jobs. D5 Conference: All Things Digital. Carlsbad, CA. 2007. May 30. URL:

http://allthingsd.com/20071224/best-of-2007-video-d5-interview-with-bill-gates-and-steve-jobs/?refcat=d5

…Разберитесь в себе и поймите…

Jobs Steve. Commencement Address Delivered at Stanford University. Stanford, CA. 2005. June 12. URL:

http://news.stanford.edu/news/2005/june15/jobs-061505.html

Типы мышления: пассивный против активного

Snell Jason. Steve Jobs on the Mac’s 20th Anniversary // Macworld. 2004. February 2. URL:

http://www.macworld.com/article/29181/2004/02/themacturns20jobs.html

Персональный компьютер как узел («хаб») обмена цифровой информацией

Quittner Josh, Winters Rebecca. Apple’s New Core // Time. 2002. January 14. URL:

http://www.time.com/time/maga-zine/article/0,9171,1001600-6,00.html

Понимание

Goodell Jeff. Steve Jobs: The Rolling Stone Interview // Rolling Stone. 1994. № 684. June 16. URL:

http://www.rollingstone.com/culture/news/steve-jobs-in-1994-the-rolling-stone-interview-20110117

Настойчивость

Morrow Daniel. Smithsonian Institution Oral and Video Histories. Interview with Steve Jobs. Conducted at NeXT Computer Corporate HQ. 1995. April 20. URL:

http://americanhistory.si.edu/collections/comphist/sj1.html

PIXAR

…Pixar собрала самые выдающиеся таланты…

Morrow Daniel. Smithsonian Institution Oral and Video Histories. Interview with Steve Jobs. Conducted at NeXT Computer Corporate HQ. 1995. April 20. URL:

http:// americanhistory.si.edu/collections/comphist/sj1.html

…Мы полагаем, что…

Brent Schlender, Jane Furth. Steve Jobs’ Amazing Movie Adventure Disney is Betting on Computerdom’s Ex-Boy Wonder to Delivery This Year’s Animated Christmas Blockbuster. Can He Do for Hollywood what He Did for Silicon Valley?// CNNMoney/Fortune. 1995.September 18. URL: http://money.cnn.com/magazines/fortune/fortune_archive/1995/09/18/206099/index.htm

Люди компании PIXAR

Schlender Brent. The Three Faces of Steve. In this Exclusive, Personal Conversation, Apple’s CEO Reflects on the Turnaround, And how a Wunderkind Become an Old Pro // CNNMoney/Fortune. 1998. November 9. URL:

http://money.cnn.com/magazines/fortune/fortune_archive/1998/11/09/250880/

Телефонная порнография на платформе Android

Apple Media Event for iPhone 4.0 Software. Cupertino, Ca. 2010. April 8.

Гордость своим творением

Hertzfeld Andy. Signing Party // Folklore.org. 1982. February. URL: http://www.folklore.org/StoryView.py?project=Macintosh&story=Signing_Party.txt&topic=Apple%20Spirit&sortOrder=Sort%20by%20Date

Из 47 подписей, стоящих на внутренней части корпуса компьютера, только одна находится внизу – Cтивa Джобса.

Приоритеты и их расстановка

Lohr Steve. Creating Jobs: Apple’s Founder Goes Home Again // New York Times Magazine. 1997. January 12. URL:

http://partners.nytimes.com/library/cyber/week/011897jobs.html?scp=1&sq=steve%20jobs%20apple’s%20founder%20goes%20home%20again&st=cse

Деятельность как процесс

Voice of the Innovators: The Seed of Apple’s Innovation // Bloomberg Businessweek. 2004. October 12. URL: http://www.businessweek.com/bwdaily/dnflash/oct2004/nf20041012_4018_db083.htm

Продукт

Burrows Peter, Grover Ronald, Green Heather. Steve Jobs’ Magic Kingdom: How Apple’s Demanding Visionary Will Shake up Disney and the World of Entertainment // Bloomberg Businessweek. 2006. February 6. URL: http://www.businessweek.com/magazine/content/06_06/b3970001.htm

Креативный продукт

Goldman Jim. Interview Transcript: Steve Jobs // CNBC.com. 2007. September 5. URL:

http://www.cnbc.com/id/20610975/Interview_Transcript_Steve_Jobs

Дизайн изделия

Schlender Brent, Chen Christine Y. Steve Jobs’ Apple Gets Way Cooler. // CNNMoney/Fortune. 2000. January 24. URL:

http://money.cnn.com/magazines/fortune/fortune_archive/2000/01/24/272281/index.htm

Продукт и воображение

Morris Betsy. Steve Jobs Speaks Out // CNNMoney/Fortune. 2008. February. URL:

http://money.cnn.com/galleries/2008/fortune/0803/gallery.jobsqna.fortune/2.html

Инновационный продукт

The Steve Jobs Way: A Relentless Pursuit of Perfection // CNN.com. 2004. April 23. URL:

http://edition.cnn.com/2004/WORLD/americas/04/16/jobs/

Продукт и интеграция

…Наша компания соединяет…

Morrow Daniel. Smithsonian Institution Oral and Video Histories. Interview with Steve Jobs. Conducted at NeXT Computer Corporate HQ. 1995. April 20. URL:

http://americanhistory.si.edu/collections/comphist/sj1.html

…Компанию Apple отличает…

Goodell Jeff. Steve Jobs: The Rolling Stone Interview // Rolling Stone. 1994. № 684. June 16. URL:

http://www.rollingstone.com/culture/news/steve-jobs-in-1994-the-rolling-stone-interview-20110117

…Apple наиболее креативная из технологических компаний…

Burrows Peter, Grover Ronald, Lowry Tom. Show Time! // Bloomberg Businessweek. 2004. February 2. URL:

http://www.businessweek.com/magazine/content/04_05/b3868001_mz001.htm

…Одна компания пишет программы…

Grossman Lev. How Apple Does It // Time. 2005. October 16. URL: http://www.time.com/time/magazine/article/0,9171,1118384-1,00.html

Коммерческая тайна

Tapper Jake. Interview with Apple CEO Steve Jobs // ABCNews.com podcast transcript. 2005. June 29. URL:

http://abcnews.go.com/Technology/story?id=892335&page=2

Продукт и его репутация

Sheff David. Playboy Interview: Steven Jobs // Playboy. 1985. February.

Делим прибыль, а не выдаем авансы

Goodell Jeff. Steve Jobs: The Rolling Stone Interview // Rolling Stone. 2003. December 3.

Качество

…Мы просто хотели сделать…

Sheff David. Playboy Interview: Steven Jobs // Playboy. 1985. February.

…Качество куда важнее количества…

Burrows Peter, Grover Ronald, Green Heather. Steve Jobs’ Magic Kingdom: How Apple’s Demanding Visionary Will Shake up Disney and the World of Entertainment // Bloomberg Businessweek. 2006. February 6. URL:

http://www.businessweek.com/magazine/content/06_06/b3970001.htm

Расположение магазина

Useem Jerry. Apple: America’s Best Retailer // CNNMoney/ Fortune. 2007. March 8. URL:

http://money.cnn.com/magazines/fortune/fortune_archive/2007/03/19/8402321/

Надежность

Произносится во время презентаций, используется применительно к любому продукту компании Apple.

Повторный успех

Paik Karen. To Infinity and Beyond! The Story of Pixar Animation Studios. San Francisco: Chronicle Books, 2007.

Опасность провала

Schlender Brent. The Three Faces of Steve. In this Exclusive, Personal Conversation, Apple’s CEO Reflects on the Turnaround, And how a Wunderkind Become an Old Pro // CNNMoney/Fortune. 1998. November 9. URL:

http://money.cnn.com/magazines/fortune/fortune_archive/1998/11/09/250880/

Общее видение

Morrow Daniel. Smithsonian Institution Oral and Video Histories. Interview with Steve Jobs. Conducted at NeXT Computer Corporate HQ. 1995. April 20. URL:

http://americanhistory.si.edu/collections/comphist/sj1.html

Простота

…Техника становится все более сложной…

Walker Rob. The Guts of a New Machine // New York Times Magazine. 2003. November 30. URL:

http://www.nytimes.com/2003/11/30/magazine/30IPOD.html?pagewanted=all

…Все, что нам нужно…

Apple Keynote Address. Seybold Seminars. New York. 1998. March.

…Если выйти на улицу и спросить…

…У компании Apple есть одно врожденное достоинство…

Johnson Bobbie. The Coolest Player in Town // Guardian. 2005. September 22. URL:

http://www.guardian.co.uk/technology/2005/sep/22/stevejobs.guardianweeklytechnologysection

Lim Sonny. The Steve Jobs Interview. Macworld Expo. Tokyo. 1999. March 13. URL:

http://www.advergence.com/newspage/1999/19990314_stevejobs.cna.shtml

…Мы пересмотрели планы выпуска…

Apple Keynote Address. Macworld Expo. 1998. January 6.

…Людям действительно нужны мобильные устройства…

Graham Jefferson. Q&A: Apple’s Steve Jobs and AT&T’s Randall Stephenson // USA Today: Technology. 2007. July 28.

Слоган для первого поколения портативных медиапроигрывателей iPod

Apple Advertisement. 2001. October 31.

Программное обеспечение

…Билл Гейтс…

Swisher Kara, Mossberg Walt. An interview with Bill Gates and Steve Jobs. D5 Conference: All Things Digital. Carlsbad, CA. 2007. May 30. URL:

http://allthingsd.com/20071224/best-of-2007-video-d5-interview-with-bill-gates-and-steve-jobs/?refcat=d5

…Если задаться поиском причин…

Swisher Kara, Mossberg Walt. An interview with Bill Gates and Steve Jobs. D5 Conference: All Things Digital. Carlsbad, CA. 2007. May 30. URL:

http://allthingsd.com/20071224/best-of-2007-video-d5-interview-with-bill-gates-and-steve-jobs/?refcat=d5

…Теперь ваша видеокамера…

Jobs Steve. Keynote Speech. Mac World. Moscone Convention Center. San Francisco. 2001. January 9.

Душа новой машины

Apple Worldwide Developers Conference. Moscone Convention Center. San Francisco. 2011. June 6-10. URL:

http://www.youtube.com/watch?v=3lsMFzxtSZ8

Опасность застоя

Linzmayer Owen W. Apple Confidential 2.0: The Definitive History of the World’s Most Colorful Company. San Francisco: No Starch Press, 2004.

Ненавязчивость

Kahney Leander. Inside Steve’s Brain. New York: Penguin Group, 2009.

Опцион на акции

Schlender Brent. The Three Faces of Steve. In this Exclusive, Personal Conversation, Apple’s CEO Reflects on the Turnaround, And how a Wunderkind Become an Old Pro // CNNMoney/Fortune. 1998. November 9. URL:

http://money.cnn.com/magazines/fortune/fortune_archive/1998/11/09/250880/

Важность сценария

Paik Karen. To Infinity and Beyond! The Story of Pixar Animation Studios. San Francisco: Chronicle Books, 2007.

Стратегия

Brent Schlender, Jane Furth. Steve Jobs’ Amazing Movie Adventure Disney is Betting on Computerdom’s Ex-Boy Wonder to Delivery This Year’s Animated Christmas Blockbuster. Can He Do for Hollywood what He Did for Silicon Valley? // CNNMoney/Fortune. 1995. September 18. URL: http://money.cnn.com/magazines/fortune/fortune_archive/1995/09/18/206099/index.htm

Успех

Paik Karen. To Infinity and Beyond! The Story of Pixar Animation Studios. San Francisco: Chronicle Books, 2007.

Как побитая собака

Sheff David. Playboy Interview: Steven Jobs // Playboy. 1985. February.

Выживание

Quittner Josh. Apple’s New Core // Time. 2003. February 5. URL: http://www.time.com/time/business/article/0,8599,190914.00.html

Враждебное поглощение

Quittner Josh. Apple’s New Core // Time. 2003. February 5. URL: http://www.time.com/time/business/article/0,8599,190914,00.html

Об акциях Apple

Booth Cathy, Jackson David S., Marchant Valerie. Steve’s Job: Restart Apple // Time. 1997. August 18. URL:

http://www.time.com/time/magazine/article/0,9171,986849-3.00.html

Работа в команде

Steve Jobs. Video Clip, 1:11 // 60 Minutes. A Video Interview. 2009. March 4. URL: http://www.cbsnews.com/video/watch/?id=4835857n

Перспективы технического развития

Arthur Charles. Steve Jobs: The Guru Behind Apple // Independent: Science. 2005. October 29. URL:

http://www.independent.co.uk/news/science/steve-jobs-the-guru-behind-apple-513006.html

Рекламная кампания «Think Different!» («Думай иначе!»)

Lim Sonny. The Steve Jobs Interview. Macworld Expo. Tokyo. 1999. March 13. URL: http://www.advergence.com/newspage/1999/19990314_stevejobs.cna.shtml

Продумать проблему до конца

…Вы углубляетесь в проблему…

Kunkel Paul, English Rick. AppleDesign: The Work of the Apple Industrial Design Group. New York: Graphis, 1997.

…У нас множество клиентов…

Reinhardt Andy. Steve Jobs: «There’s Sanity Returning» // Bloomberg Businessweek. 1998. May 25. URL:

http://www.businessweek.com/1998/21/b3579165.htm

Быть иль не быть?

Jobs Steve. Commencement Address Delivered at Stanford University. Stanford, CA. 2005. June 12. URL:

http://news.stanford.edu/news/2005/june15/jobs-061505.html

Toy Story 2

Paik Karen. To Infinity and Beyond! The Story of Pixar Animation Studios. San Francisco: Chronicle Books, 2007.

Не сдержался!

Linzmayer Owen W. Apple Confidential 2.0: The Definitive History of the World’s Most Colorful Company. San Francisco: No Starch Press, 2004.

Вездесущий «Мак»

Goodell Jeff. Steve Jobs: The Rolling Stone Interview // Rolling Stone. 2003. December 3. URL:

http://www.keystonemac.com/pdfs/Steve_Jobs_Interview.pdf

Мнение пользователя

Our DNA Hasn’t Changed // CNNMoney/Fortune. 2005. February 21. URL: http://money.cnn.com/magazines/fortune/fortune_archive/2005/02/21/8251766/index.htm

Ценности

Moritz Michael. Return to the Little Kingdom. New York: Overlook Press, 2009.

Видение

…Мы делаем ставку на наше личное видение…

Apple Product Event for the First Macintosh Computer. 1984. January 24.

…У меня всегда ушки на макушке в ожидании…

Schlender Brent, Chen Christine Y. Steve Jobs’ Apple Gets Way Cooler. // CNNMoney/Fortune. 2000. January 24. URL:

http://money.cnn.com/magazines/fortune/fortune_archive/2000/01/24/272281/index.htm

Мудрость

The Classroom of the Future // Newsweek. 2001. October 28. URL: http://www.thedailybeast.com/news-week/2001/10/28/the-classroom-of-the-future.html

Тяжелая работа

KrantzMichael. Steve Jobs at 44 // Time. 1999. October 10. URL: http://www.time.com/time/magazine/article/0,9171,32207,00.html

Дзен

Jobs Steve. Commencement Address Delivered at Stanford University. Stanford, CA. 2005. June 12. URL:

http://news.stanford.edu/news/2005/june15/jobs-061505.html

Шунрю Судзуки цит. по: Zen Mind, Beginner’s Mind. Boston: Shambhala Publications, 2006. URL:

http://news.stanford.edu/news/2005/june15/jobs-061505.html