Crazy News. Made in Russia

What are other ways to describe our news? Crazy PR? Shock PR? Spin Doctoring? Grass Roots Lobbying? Close indeed, and yet they do not hit the mark. On one occasion, my PR specialization was translated as “stampede”. Yet I’d prefer the phrase “explosive PR”. Hopefully, I’ve invented something new. This is what creative director of the Leo Burnett advertising agency, Jay Conrad Levinson, once did with the phrase “Guerrilla marketing”.

Now, let’s move to cases. All of them are planned by my explosive PR-campaigns.

Более 800 000 книг и аудиокниг! 📚

Получи 2 месяца Литрес Подписки в подарок и наслаждайся неограниченным чтением

ПОЛУЧИТЬ ПОДАРОК

Данный текст является ознакомительным фрагментом.